Ideal Meat Case, Meat Club Deepen Relationships in Mexico
Published: Feb 22, 2011
USMEF-Mexico has introduced the Meat Club as a new market development tool designed to deepen its relationship with management at City Club supermarkets, a part of the Soriana Group, one of the largest retailers and beef importers in Mexico.
There are 30 of the City Club superstores throughout Mexico, and USMEF recently debuted the Meat Club in the Monterrey region of northern Mexico as a way to promote the attributes of U.S. beef and pork to the chain's directors, store managers, meat department personnel and primary customers, such as small restaurants and retailers who purchase from the price-club-style superstore. The Meat Club activity was funded with the support of the USDA Market Access Program (MAP) along with the Beef, Pork and Soybean Checkoff programs.
There are 30 of the City Club superstores throughout Mexico, and USMEF recently debuted the Meat Club in the Monterrey region of northern Mexico as a way to promote the attributes of U.S. beef and pork to the chain's directors, store managers, meat department personnel and primary customers, such as small restaurants and retailers who purchase from the price-club-style superstore. The Meat Club activity was funded with the support of the USDA Market Access Program (MAP) along with the Beef, Pork and Soybean Checkoff programs.
The City Club stores also have partnered with USMEF on the Ideal Meat Case program, a tool introduced in 2008 to help retailers clearly label U.S. red meat products, highlight them and separate them in the display case from both domestic and foreign competitors. Eight of the City Club stores have adopted the USMEF Ideal Meat Case.
“Our goal in the Meat Club is to raise awareness of the quality attributes of U.S. beef and pork and deepen our relationship with these key partners,” said Chad Russell, regional director of USMEF Mexico, Central America and the Dominican Republic.
During the Meat Club event, USMEF provided samples of U.S. beef and pork products, which were prepared and presented by Don Pepe chefs, USMEF's in-store consultants who support retailers in Mexico by providing consumers with information on the selection, preparation and nutritional facts about specific U.S. red meat cuts.
“We are planning several more Meat Club events in 2011 to continue building our relationships with staff at City Club stores and to reach out to their network of smaller retailers who may not have direct access to high-quality U.S. beef and pork that their customers will appreciate,” Russell said.
Mexico was the top market in 2010 for U.S. beef in terms of both volume and value, and the No. 1 market in volume and No. 2 market in value for U.S. pork. The U.S. exported 247,614 metric tons (545.9 million pounds) of beef valued at $819.1 million to Mexico along with 545,732 metric tons (1.2 billion pounds) of pork valued at $986.6 million. Mexico also was the top export market for U.S. lamb, importing 4,760 metric tons (10.5 million pounds) valued at $8.4 million.
“Our goal in the Meat Club is to raise awareness of the quality attributes of U.S. beef and pork and deepen our relationship with these key partners,” said Chad Russell, regional director of USMEF Mexico, Central America and the Dominican Republic.
During the Meat Club event, USMEF provided samples of U.S. beef and pork products, which were prepared and presented by Don Pepe chefs, USMEF's in-store consultants who support retailers in Mexico by providing consumers with information on the selection, preparation and nutritional facts about specific U.S. red meat cuts.
“We are planning several more Meat Club events in 2011 to continue building our relationships with staff at City Club stores and to reach out to their network of smaller retailers who may not have direct access to high-quality U.S. beef and pork that their customers will appreciate,” Russell said.
Mexico was the top market in 2010 for U.S. beef in terms of both volume and value, and the No. 1 market in volume and No. 2 market in value for U.S. pork. The U.S. exported 247,614 metric tons (545.9 million pounds) of beef valued at $819.1 million to Mexico along with 545,732 metric tons (1.2 billion pounds) of pork valued at $986.6 million. Mexico also was the top export market for U.S. lamb, importing 4,760 metric tons (10.5 million pounds) valued at $8.4 million.
USMEF-Mexico has introduced the Meat Club as a new market development tool designed to deepen its relationship with management at City Club supermarkets, a part of the Soriana Group, one of the largest retailers and beef importers in Mexico.
There are 30 of the City Club superstores throughout Mexico, and USMEF recently debuted the Meat Club in the Monterrey region of northern Mexico as a way to promote the attributes of U.S. beef and pork to the chain’s directors, store managers, meat department personnel and primary customers, such as small restaurants and retailers who purchase from the price-club-style superstore. The Meat Club activity was funded with the support of the USDA Market Access Program (MAP) along with the Beef, Pork and Soybean Checkoff programs.
There are 30 of the City Club superstores throughout Mexico, and USMEF recently debuted the Meat Club in the Monterrey region of northern Mexico as a way to promote the attributes of U.S. beef and pork to the chain’s directors, store managers, meat department personnel and primary customers, such as small restaurants and retailers who purchase from the price-club-style superstore. The Meat Club activity was funded with the support of the USDA Market Access Program (MAP) along with the Beef, Pork and Soybean Checkoff programs.
The City Club stores also have partnered with USMEF on the Ideal Meat Case program, a tool introduced in 2008 to help retailers clearly label U.S. red meat products, highlight them and separate them in the display case from both domestic and foreign competitors. Eight of the City Club stores have adopted the USMEF Ideal Meat Case.
“Our goal in the Meat Club is to raise awareness of the quality attributes of U.S. beef and pork and deepen our relationship with these key partners,” said Chad Russell, regional director of USMEF Mexico, Central America and the Dominican Republic.
During the Meat Club event, USMEF provided samples of U.S. beef and pork products, which were prepared and presented by Don Pepe chefs, USMEF’s in-store consultants who support retailers in Mexico by providing consumers with information on the selection, preparation and nutritional facts about specific U.S. red meat cuts.
“We are planning several more Meat Club events in 2011 to continue building our relationships with staff at City Club stores and to reach out to their network of smaller retailers who may not have direct access to high-quality U.S. beef and pork that their customers will appreciate,” Russell said.
Mexico was the top market in 2010 for U.S. beef in terms of both volume and value, and the No. 1 market in volume and No. 2 market in value for U.S. pork. The U.S. exported 247,614 metric tons (545.9 million pounds) of beef valued at $819.1 million to Mexico along with 545,732 metric tons (1.2 billion pounds) of pork valued at $986.6 million. Mexico also was the top export market for U.S. lamb, importing 4,760 metric tons (10.5 million pounds) valued at $8.4 million.
“Our goal in the Meat Club is to raise awareness of the quality attributes of U.S. beef and pork and deepen our relationship with these key partners,” said Chad Russell, regional director of USMEF Mexico, Central America and the Dominican Republic.
During the Meat Club event, USMEF provided samples of U.S. beef and pork products, which were prepared and presented by Don Pepe chefs, USMEF’s in-store consultants who support retailers in Mexico by providing consumers with information on the selection, preparation and nutritional facts about specific U.S. red meat cuts.
“We are planning several more Meat Club events in 2011 to continue building our relationships with staff at City Club stores and to reach out to their network of smaller retailers who may not have direct access to high-quality U.S. beef and pork that their customers will appreciate,” Russell said.
Mexico was the top market in 2010 for U.S. beef in terms of both volume and value, and the No. 1 market in volume and No. 2 market in value for U.S. pork. The U.S. exported 247,614 metric tons (545.9 million pounds) of beef valued at $819.1 million to Mexico along with 545,732 metric tons (1.2 billion pounds) of pork valued at $986.6 million. Mexico also was the top export market for U.S. lamb, importing 4,760 metric tons (10.5 million pounds) valued at $8.4 million.