Hong Kong | USMEF Leads Month-Long U.S. Food Festival | With USMEF taking th...

Hong Kong

USMEF Leads Month-Long U.S. Food Festival

With USMEF taking the lead, United Tastes of America, the largest multi-cooperator based U.S. food promotion ever held in Hong Kong, launched today (June 5) with a ceremony at the Hong Kong Conrad Hotel.

“USMEF is pleased to coordinate this event as its timing coincides with our efforts to reinvigorate U.S. beef sales following the re-entry of U.S. beef to the Hong Kong market earlier this year,” said Joel Haggard, USMEF senior vice president, Asia Pacific.

United Tastes of America is a month-long consumer food festival highlighting to Hong Kong consumers the availability of high quality American agricultural products, such as U.S. beef and pork, through retail promotion at Wellcome, Hong Kong’s leading supermarket chain, and Oliver’s The Delicatessen.

“The festival gives us a chance to promote a range of branded U.S. processed meat products at Wellcome where U.S. meat has a strong presence,” said John Lam, USMEF Hong Kong regional program manager.

Special U.S. food tasting menus at more than 20 participating restaurants will supplement the retail effort. Funded by the USDA Global Based Initiative, the festival aims at boosting sales of U.S. red meat and a variety of other U.S. foodstuffs.

ASEAN

U.S. Meat Complements California Wine

Leading brands of California wine paired with U.S. beef and pork created a mouthwatering combination that generated positive responses from food and executives, chefs and restaurant managers among a crowd attending a joint foodservice trade event organized by USMEF and the California Wine Institute. The event was held May 29 in Ho Chi Min City, Vietnam, and attracted more than 60 participants.

Sabrina Yin, USMEF ASEAN regional chef and foodservice consultant, worked with participating chefs at the event in preparing U.S. meat dishes.

The event gave chefs an opportunity to highlight dishes created from U.S. meat loin cuts, and non-loin cuts like U.S. beef petite shoulder tender and U.S. pork CT butt. Pairing U.S. meat with California brand wines like Beringer, Fetzer, and Wente unveils the true quality of each product and highlights their combined taste.

Hong Kong

USMEF Leads Month-Long U.S. Food Festival

With USMEF taking the lead, United Tastes of America, the largest multi-cooperator based U.S. food promotion ever held in Hong Kong, launched today (June 5) with a ceremony at the Hong Kong Conrad Hotel.

“USMEF is pleased to coordinate this event as its timing coincides with our efforts to reinvigorate U.S. beef sales following the re-entry of U.S. beef to the Hong Kong market earlier this year,” said Joel Haggard, USMEF senior vice president, Asia Pacific.

United Tastes of America is a month-long consumer food festival highlighting to Hong Kong consumers the availability of high quality American agricultural products, such as U.S. beef and pork, through retail promotion at Wellcome, Hong Kong’s leading supermarket chain, and Oliver’s The Delicatessen.

“The festival gives us a chance to promote a range of branded U.S. processed meat products at Wellcome where U.S. meat has a strong presence,” said John Lam, USMEF Hong Kong regional program manager.

Special U.S. food tasting menus at more than 20 participating restaurants will supplement the retail effort. Funded by the USDA Global Based Initiative, the festival aims at boosting sales of U.S. red meat and a variety of other U.S. foodstuffs.

ASEAN

U.S. Meat Complements California Wine

Leading brands of California wine paired with U.S. beef and pork created a mouthwatering combination that generated positive responses from food and executives, chefs and restaurant managers among a crowd attending a joint foodservice trade event organized by USMEF and the California Wine Institute. The event was held May 29 in Ho Chi Min City, Vietnam, and attracted more than 60 participants.

Sabrina Yin, USMEF ASEAN regional chef and foodservice consultant, worked with participating chefs at the event in preparing U.S. meat dishes.

The event gave chefs an opportunity to highlight dishes created from U.S. meat loin cuts, and non-loin cuts like U.S. beef petite shoulder tender and U.S. pork CT butt. Pairing U.S. meat with California brand wines like Beringer, Fetzer, and Wente unveils the true quality of each product and highlights their combined taste.