Holiday Campaign Raises U.S. Beef Profile with Japanese Consumers

Holiday Campaign Raises U.S. Beef Profile with Japanese Consumers

A pair of USMEF promotional campaigns this holiday season is designed to boost U.S. beef sales through both retail outlets and restaurants and help offset a year-end effort by the Australian beef industry to capitalize on that nation’s current low beef prices.

A partnership with the extremely popular Gourmet Navigator Web site running through Dec. 27 will bring together restaurants in both the Tokyo and Osaka areas for a Christmas menu promotion of U.S. beef middle meats, including roast beef and steaks.

Point-of-sale signs promote U.S. loin cuts

Gourmet Navigator, Japan’s most well-known restaurant Web site, draws more than 850 million visitors per month.   The Gourmet Navigator promotion can be seen at:  http://pr.gnavi.co.jp/promo/usbeefchristmasfair/.

A second promotion, developed with support from the Beef Checkoff, will pair USMEF with a number of national and regional retailers to specifically promote loin cuts through the end of December. Due to the economic downturn, many regional retail chains in recent months have concentrated on the sales of thin meats or economical cuts, sacrificing the quality aspect of U.S. beef.   With the stronger Japanese yen, however, USMEF has successfully worked with those regional retailers to upgrade the quality of the beef products by featuring ribeye, strip loins and other higher quality cuts which they seldom feature for the year-end-sales.

USMEF has developed special point-of-sale materials for each participating store, and is supplying trained sampling staff for key high-traffic outlets.

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The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.

For more information, contact Jim Herlihy at jherlihy@usmef.org.

USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.

Holiday Campaign Raises U.S. Beef Profile with Japanese Consumers

A pair of USMEF promotional campaigns this holiday season is designed to boost U.S. beef sales through both retail outlets and restaurants and help offset a year-end effort by the Australian beef industry to capitalize on that nation’s current low beef prices.

A partnership with the extremely popular Gourmet Navigator Web site running through Dec. 27 will bring together restaurants in both the Tokyo and Osaka areas for a Christmas menu promotion of U.S. beef middle meats, including roast beef and steaks.

Point-of-sale signs promote U.S. loin cuts

Gourmet Navigator, Japan’s most well-known restaurant Web site, draws more than 850 million visitors per month.   The Gourmet Navigator promotion can be seen at:  http://pr.gnavi.co.jp/promo/usbeefchristmasfair/.

A second promotion, developed with support from the Beef Checkoff, will pair USMEF with a number of national and regional retailers to specifically promote loin cuts through the end of December. Due to the economic downturn, many regional retail chains in recent months have concentrated on the sales of thin meats or economical cuts, sacrificing the quality aspect of U.S. beef.   With the stronger Japanese yen, however, USMEF has successfully worked with those regional retailers to upgrade the quality of the beef products by featuring ribeye, strip loins and other higher quality cuts which they seldom feature for the year-end-sales.

USMEF has developed special point-of-sale materials for each participating store, and is supplying trained sampling staff for key high-traffic outlets.

# # #

The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.

For more information, contact Jim Herlihy at jherlihy@usmef.org.

USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.