Guatemala | USMEF Campaign Increasing U.S. Beef Awareness Kicks Off | High q...
Guatemala
USMEF Campaign Increasing U.S. Beef Awareness Kicks Off
High quality, affordable U.S. beef took center stage in Guatemala today (June 8), as USMEF held a media conference to kick off a three month marketing campaign to heighten consumer awareness and excitement about U.S. beef.
With a population of over 11 million, Guatemala is the largest country in Central America. And as the standard of living increases, foodservice and tourism are expanding to create new opportunities for American goods, such as U.S. beef.
“This consumer awareness campaign is the final part of a four-phase program USMEF developed to make high quality, grain fed U.S. beef affordable for Guatemalan consumers,” Ricardo Vernazza-Paganini, USMEF director of Central and South America, told newspaper and television reporters at the five-star Intercontinental Hotel in Guatemala City.
The media conference was opened by Steve Huete, USDA agricultural counselor for Guatemala, and included representatives from the importing company participating in the USMEF plan.
Additional media coverage includes television advertisements featuring a popular cooking show chef talking about U.S. beef cuts and dishes and news releases on activities issued to the media each week to continue generating excitement.
Billboards, posters and menu inserts, as well as U.S. beef samplings in participating restaurants, further help draw consumer attention to U.S. beef items.
United States
USMEF Celebrates 20 Years of Pork Checkoff At World Pork Expo
USMEF President and CEO Phil Seng is among the more than 30,000 producers and leaders from across the United Sates and around the world helping celebrate 20 years of the pork checkoff – and 30 years of USMEF service to the industry – at the World Pork Expo starting today The event, being held at the Iowa State Fairgrounds in Des Moines, Iowa, runs through Saturday, June 10.
Featuring 500 swine industry exhibitors, educational seminars and marketing information, in addition to highlighting new pork cuts and cooking tips, makes this year’s World Pork Expo the perfect place for people to share information, learn and celebrate the success of U.S. pork.
According to the National Pork Board, the event encourages pork producers to find new ways of improving animal production practices, while taking part in a fun atmosphere that celebrates the industry’s hard work.
Egypt
Shelf Life For Frozen Beef Livers, Kidneys And Hearts Increased To Seven Months
The shelf life requirement for frozen beef livers, kidneys and hearts destined for Egypt has increased from four months to seven months from the date of production. This means U.S. exporters will no longer have to ship product within two months of production time.
For more information, see the Egypt Export Requirements in the FSIS Export Library.
Guatemala
USMEF Campaign Increasing U.S. Beef Awareness Kicks Off
High quality, affordable U.S. beef took center stage in Guatemala today (June 8), as USMEF held a media conference to kick off a three month marketing campaign to heighten consumer awareness and excitement about U.S. beef.
With a population of over 11 million, Guatemala is the largest country in Central America. And as the standard of living increases, foodservice and tourism are expanding to create new opportunities for American goods, such as U.S. beef.
“This consumer awareness campaign is the final part of a four-phase program USMEF developed to make high quality, grain fed U.S. beef affordable for Guatemalan consumers,” Ricardo Vernazza-Paganini, USMEF director of Central and South America, told newspaper and television reporters at the five-star Intercontinental Hotel in Guatemala City.
The media conference was opened by Steve Huete, USDA agricultural counselor for Guatemala, and included representatives from the importing company participating in the USMEF plan.
Additional media coverage includes television advertisements featuring a popular cooking show chef talking about U.S. beef cuts and dishes and news releases on activities issued to the media each week to continue generating excitement.
Billboards, posters and menu inserts, as well as U.S. beef samplings in participating restaurants, further help draw consumer attention to U.S. beef items.
United States
USMEF Celebrates 20 Years of Pork Checkoff At World Pork Expo
USMEF President and CEO Phil Seng is among the more than 30,000 producers and leaders from across the United Sates and around the world helping celebrate 20 years of the pork checkoff – and 30 years of USMEF service to the industry – at the World Pork Expo starting today The event, being held at the Iowa State Fairgrounds in Des Moines, Iowa, runs through Saturday, June 10.
Featuring 500 swine industry exhibitors, educational seminars and marketing information, in addition to highlighting new pork cuts and cooking tips, makes this year’s World Pork Expo the perfect place for people to share information, learn and celebrate the success of U.S. pork.
According to the National Pork Board, the event encourages pork producers to find new ways of improving animal production practices, while taking part in a fun atmosphere that celebrates the industry’s hard work.
Egypt
Shelf Life For Frozen Beef Livers, Kidneys And Hearts Increased To Seven Months
The shelf life requirement for frozen beef livers, kidneys and hearts destined for Egypt has increased from four months to seven months from the date of production. This means U.S. exporters will no longer have to ship product within two months of production time.
For more information, see the Egypt Export Requirements in the FSIS Export Library.