Guatemala | U.S. Beef Export List Expands | Bone-in U.S. beef and beef prod...

Guatemala

U.S. Beef Export List Expands

Bone-in U.S. beef and beef products now are eligible for export to Guatemala, USDA reported Monday (Aug. 14), expanding the list of eligible product from boneless U.S. beef.

U.S. beef exports, derived from U.S. cattle or legally-imported cattle, to Guatemala must be accompanied by a signed USDA certificate. For more information, see the Export Requirements for Guatemala in the FSIS Export Library.

“This expanded access allows the United States to export a variety of items, such as T-bone steak, that exporters had success with before the boneless restriction was put into place,” said Ricardo Vernazza-Paganini, USMEF Central and South America director.

The United States exported 313 metric tons (mt) of beef valued at $1.2 million to Guatemala through June. During the same time period in 2003, prior to the boneless restriction, the United States exported 674 mt valued at $1.8 million.

With a population over 11 million, Guatemala is the largest country in Central America. As standard of living increases, foodservice and tourism are expanding to create new opportunities for American goods like U.S. beef.

USMEF kicked off a three-month marketing campaign in June at  Guatemala City restaurants to heighten consumer awareness and excitement about U.S. beef.

“This campaign is one part of a four-phase program USMEF has developed to make high quality, grain fed U.S. beef more affordable for Guatemalan consumers,” said Vernazza-Paganini.

Billboards, materials such as posters and menu inserts and U.S. beef samples in participating restaurants have been successful so far in drawing consumer attention to U.S. beef.

Guatemala

U.S. Beef Export List Expands

Bone-in U.S. beef and beef products now are eligible for export to Guatemala, USDA reported Monday (Aug. 14), expanding the list of eligible product from boneless U.S. beef.

U.S. beef exports, derived from U.S. cattle or legally-imported cattle, to Guatemala must be accompanied by a signed USDA certificate. For more information, see the Export Requirements for Guatemala in the FSIS Export Library.

“This expanded access allows the United States to export a variety of items, such as T-bone steak, that exporters had success with before the boneless restriction was put into place,” said Ricardo Vernazza-Paganini, USMEF Central and South America director.

The United States exported 313 metric tons (mt) of beef valued at $1.2 million to Guatemala through June. During the same time period in 2003, prior to the boneless restriction, the United States exported 674 mt valued at $1.8 million.

With a population over 11 million, Guatemala is the largest country in Central America. As standard of living increases, foodservice and tourism are expanding to create new opportunities for American goods like U.S. beef.

USMEF kicked off a three-month marketing campaign in June at  Guatemala City restaurants to heighten consumer awareness and excitement about U.S. beef.

“This campaign is one part of a four-phase program USMEF has developed to make high quality, grain fed U.S. beef more affordable for Guatemalan consumers,” said Vernazza-Paganini.

Billboards, materials such as posters and menu inserts and U.S. beef samples in participating restaurants have been successful so far in drawing consumer attention to U.S. beef.