Grilling Ideas Shared at U.S. Beef Summer Barbecue Party in Shanghai

Capitalizing on the growing interest in barbecue among consumers in China, USMEF teamed with a major retail chain to host a “U.S. Beef Summer Barbecue Party” in Shanghai.

Funded by the Beef Checkoff Program, the activity was held at a City Super supermarket location. The chain specializes in chilled beef and encouraged consumers to try thick-cut U.S. beef ribeye steaks and short rib hot pot slices for grilling. Shoppers sampled various dishes during in-store grilling demonstrations and tasting sessions.

A brief video from the activity can be seen

A City Super employee in Shanghai explains why U.S. beef is a good choice for grilling during USMEF’s “U.S. Beef Summer Barbecue Party”