Food & Hotel Indonesia 2011 Draws Largest Crowd Ever
Because of its large Muslim population, opportunities for U.S. pork are far more limited in Indonesia – through February 2011, the U.S. had exported about $70,000 worth. However, the population is becoming more diverse in Indonesia’s major metropolitan areas, and Food & Hotel Indonesia attracted buyers from neighboring countries such as Australia, the Philippines and Singapore, which are significant importers of U.S. pork. Last year, the ASEAN and Oceania regions combined to purchase more than $300 million in U.S. pork.
More than 20,000 visitors attended the four-day event, which attracted nearly 1,000 exhibitors from 39 countries across the world. U.S. beef cuts showcased included Prime and Choice ribeyes, tenderloins, short ribs and rib fingers. Pork items included tenderloin, sirloin, back ribs and a wide variety of sausages and processed products.
Partnering with the U.S. Potato Board, USMEF sponsored the U.S. Beef and U.S. Frozen Potato Challenge – one of several culinary competitions at the show. The competition challenged 20 young chefs from various hotels and restaurants in Indonesia to come up with the best U.S. beef and potato dish in one hour. The featured cut was the hanging tender - versatile and especially well-suited for marinating and cooking quickly. Prior to this competition, USMEF-ASEAN Director Sabrina Yin conducted a technical briefing session for the participants so that they could better grasp the positive attributes and menu options offered by the hanging tender. Three winning chefs were crowned and invited to the USMEF culinary training session in Singapore next month.