Dominican Republic | USMEF Works With Retail Chain To Boost U.S. Meat Sales ...

Dominican Republic

USMEF Works With Retail Chain To Boost U.S. Meat Sales

USMEF visited Dominican Republic retail chain Grupo Ramos last month to assess the success of U.S. meat sales, to see how meat department operations have improved and to discuss future U.S. meat marketing efforts.

Grupo Ramos started selling U.S. meat in August. To help the success of sales, USMEF identified in June areas the meat departments could improve upon to assure consumers of fresh and safe products.

“We developed an action plan that included many USMEF recommendations to help improve the quality of our stores,” said Roberto Caram, meat purchasing manager for Grupo Ramos. “We are very pleased of the progress and U.S. meat sales continue to increase as a result.”

USMEF recommended improvements to cold storage, overall cleanliness, personnel training and product display in the 50 stores Grupo Ramos operates.

USMEF Mexico Director of External Affairs Gilberto Lozano also discussed with Grupo Ramos implementing the Mystery Shopper program, which uses “mystery shoppers,” people who look and act like regular customers, to rate meat departments on sanitation, display, customer service and U.S. meat promotion.

The Mystery Shopper program creates a friendly inter-store competition with the aim of improving meat counter service standards and U.S. meat promotion. The contest drives sales by making meat departments more appealing to customers by providing a clean and inviting atmosphere, while inspiring employees to be at their best.

“U.S. meat products need adequate handling to ensure safety and this promotion is an excellent way of changing attitudes and behaviors in meat department personnel, while promoting U.S. meat to customers,” said Gustavo Castano, USMEF Mexico retail manager.

Dominican Republic

USMEF Works With Retail Chain To Boost U.S. Meat Sales

USMEF visited Dominican Republic retail chain Grupo Ramos last month to assess the success of U.S. meat sales, to see how meat department operations have improved and to discuss future U.S. meat marketing efforts.

Grupo Ramos started selling U.S. meat in August. To help the success of sales, USMEF identified in June areas the meat departments could improve upon to assure consumers of fresh and safe products.

“We developed an action plan that included many USMEF recommendations to help improve the quality of our stores,” said Roberto Caram, meat purchasing manager for Grupo Ramos. “We are very pleased of the progress and U.S. meat sales continue to increase as a result.”

USMEF recommended improvements to cold storage, overall cleanliness, personnel training and product display in the 50 stores Grupo Ramos operates.

USMEF Mexico Director of External Affairs Gilberto Lozano also discussed with Grupo Ramos implementing the Mystery Shopper program, which uses “mystery shoppers,” people who look and act like regular customers, to rate meat departments on sanitation, display, customer service and U.S. meat promotion.

The Mystery Shopper program creates a friendly inter-store competition with the aim of improving meat counter service standards and U.S. meat promotion. The contest drives sales by making meat departments more appealing to customers by providing a clean and inviting atmosphere, while inspiring employees to be at their best.

“U.S. meat products need adequate handling to ensure safety and this promotion is an excellent way of changing attitudes and behaviors in meat department personnel, while promoting U.S. meat to customers,” said Gustavo Castano, USMEF Mexico retail manager.