Colombia | USMEF To Explore Alternative Cut Possibilities | Ricardo Vernazza-...
Colombia
USMEF To Explore Alternative Cut Possibilities
Ricardo Vernazza-Paganini, USMEF director of Central and South America, and Courtney Heller, USMEF export services manager, travel to Colombia next week to meet with importers, processors and retailers to gauge the viability of alternative cuts of U.S. pork and beef
“We are exploring the Colombian market to identify beef and pork cuts, processed products and trimmings that are typically underutilized in the United States, but highly marketable in Colombia,” said Heller.
The team will visit meat industry representatives to share pictures, specifications and general information on all potential alternative cuts. They will also gather information on domestic processing methods in efforts to formulate new ideas for U.S. meat processors exporting to the region. Trips to retail stores are also planned to search out alternative cuts currently being sold to bring back that information to U.S. packers.
This is the second phase in a project to increase margins of variety meat, which are typically low-value commodities when sold in the United States. USMEF met with U.S. packers last April to identify alternative cuts that could have added value when packaged and sold to Central and South America.
For more information, see the USMEF news release covering this story.
Colombia
USMEF To Explore Alternative Cut Possibilities
Ricardo Vernazza-Paganini, USMEF director of Central and South America, and Courtney Heller, USMEF export services manager, travel to Colombia next week to meet with importers, processors and retailers to gauge the viability of alternative cuts of U.S. pork and beef
“We are exploring the Colombian market to identify beef and pork cuts, processed products and trimmings that are typically underutilized in the United States, but highly marketable in Colombia,” said Heller.
The team will visit meat industry representatives to share pictures, specifications and general information on all potential alternative cuts. They will also gather information on domestic processing methods in efforts to formulate new ideas for U.S. meat processors exporting to the region. Trips to retail stores are also planned to search out alternative cuts currently being sold to bring back that information to U.S. packers.
This is the second phase in a project to increase margins of variety meat, which are typically low-value commodities when sold in the United States. USMEF met with U.S. packers last April to identify alternative cuts that could have added value when packaged and sold to Central and South America.
For more information, see the USMEF news release covering this story.