Christmas Promotion Aims to Put U.S. Pork Center Table for the Holidays
Christmas Promotion Aims to Put U.S. Pork Center Table for the Holidays
Christmas in Mexico is the season for parties, dining out with friends and traditional family dinners on Christmas Eve and New Year’s Eve. To ensure that U.S. pork will be a major part of the festivities, USMEF-Mexico organized a U.S. Pork Christmas Promotion at 178 supermarkets — 46 Chedraui, 20 San Francisco de Asis, 82 Comercial Mexicana, and 30 S-Mart — running from Nov. 21 to Jan. 3, 2010.
“These promotions,” said Chad Russell, USMEF regional director for Mexico, the Dominican Republic and Central America, “are a continuation of an aggressive 2009 campaign to promote U.S. pork to consumers through Mexico’s supermarket segment as a delicious and competitively priced meat alternative during Mexico’s deepest recession in decades.”
USMEF demonstrators hand out U.S. pork samples and explain the promotion to shoppers
All customers who buy U.S. pork are presented with a 2010 pocket calendar, but those who buy three kilos (6.6 pounds) receive a 2010 kitchen calendar complete with monthly easy-to-prepare U.S. pork recipes. To encourage sales, USMEF-sponsored demonstrators will hand out delicious samples of U.S. pork and focus consumer attention on U.S. pork’s flavor and tenderness and its versatility in family meals.
Mexico is the No. 1 volume destination for U.S. pork. U.S. pork exports (including variety meat) to Mexico in the first nine months of 2009 are up 38 percent in volume — 369,376 metric tons (814 million pounds) — and 15 percent in value ($547.7 million) compared to the same nine-month period in 2008.
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The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.
Christmas Promotion Aims to Put U.S. Pork Center Table for the Holidays
Christmas in Mexico is the season for parties, dining out with friends and traditional family dinners on Christmas Eve and New Year’s Eve. To ensure that U.S. pork will be a major part of the festivities, USMEF-Mexico organized a U.S. Pork Christmas Promotion at 178 supermarkets — 46 Chedraui, 20 San Francisco de Asis, 82 Comercial Mexicana, and 30 S-Mart — running from Nov. 21 to Jan. 3, 2010.
“These promotions,” said Chad Russell, USMEF regional director for Mexico, the Dominican Republic and Central America, “are a continuation of an aggressive 2009 campaign to promote U.S. pork to consumers through Mexico’s supermarket segment as a delicious and competitively priced meat alternative during Mexico’s deepest recession in decades.”
USMEF demonstrators hand out U.S. pork samples and explain the promotion to shoppers
All customers who buy U.S. pork are presented with a 2010 pocket calendar, but those who buy three kilos (6.6 pounds) receive a 2010 kitchen calendar complete with monthly easy-to-prepare U.S. pork recipes. To encourage sales, USMEF-sponsored demonstrators will hand out delicious samples of U.S. pork and focus consumer attention on U.S. pork’s flavor and tenderness and its versatility in family meals.
Mexico is the No. 1 volume destination for U.S. pork. U.S. pork exports (including variety meat) to Mexico in the first nine months of 2009 are up 38 percent in volume — 369,376 metric tons (814 million pounds) — and 15 percent in value ($547.7 million) compared to the same nine-month period in 2008.
# # #
The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.