Christmas Beef, Pork Promotion in Full Swing at Costco-Mexico Stores
Christmas Beef, Pork Promotion in Full Swing at Costco-Mexico Stores
USMEF is conducting a Christmas U.S. beef and pork promotion at all 32 Costco locations in 24 cities in Mexico through Dec. 27. With support from the Beef and Pork Checkoff Programs, USMEF offers daily in-store tasting demonstrations for Costco customers. USMEF demonstrators inform customers about the attributes and characteristics of U.S. beef and pork, emphasizing their superior flavor and tenderness.
“The Christmas holiday season is a time when Costco’s high-end customers are particularly inclined to shop for high-quality beef and pork cuts,” said Chad Russell, USMEF regional director for Mexico, the Dominican Republic and Central America. “The tasting demonstrations provide an excellent opportunity to attract these customers, as well as to capitalize on the higher volume of shoppers during the holidays.”
Costco customers sample U.S. beef and pork during a Christmas promotion in Mexico
Through October, Mexico was the leading destination for U.S. beef, with exports of beef plus beef variety meat totaling 247,102 metric tons (544.8 million pounds) valued at nearly $776 million. Mexico was also the leading volume market for U.S. pork, while ranking second in value to Japan. Pork plus pork variety meat exports totaled 409,628 metric tons (903.1 million pounds) valued at $606 million.
“This has been a tough year for beef exports to Mexico, due to the sluggish economy and the devalued peso,” Russell said. “But USMEF is marketing U.S. beef aggressively for the holidays and we are looking to finish the year on a strong note. Pork exports have been outstanding this year, jumping by more than 30 percent in volume. But as we approach the end of the year, we’re doing everything we can to create a strong final push for U.S. pork as well.”
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The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.
Christmas Beef, Pork Promotion in Full Swing at Costco-Mexico Stores
USMEF is conducting a Christmas U.S. beef and pork promotion at all 32 Costco locations in 24 cities in Mexico through Dec. 27. With support from the Beef and Pork Checkoff Programs, USMEF offers daily in-store tasting demonstrations for Costco customers. USMEF demonstrators inform customers about the attributes and characteristics of U.S. beef and pork, emphasizing their superior flavor and tenderness.
“The Christmas holiday season is a time when Costco’s high-end customers are particularly inclined to shop for high-quality beef and pork cuts,” said Chad Russell, USMEF regional director for Mexico, the Dominican Republic and Central America. “The tasting demonstrations provide an excellent opportunity to attract these customers, as well as to capitalize on the higher volume of shoppers during the holidays.”
Costco customers sample U.S. beef and pork during a Christmas promotion in Mexico
Through October, Mexico was the leading destination for U.S. beef, with exports of beef plus beef variety meat totaling 247,102 metric tons (544.8 million pounds) valued at nearly $776 million. Mexico was also the leading volume market for U.S. pork, while ranking second in value to Japan. Pork plus pork variety meat exports totaled 409,628 metric tons (903.1 million pounds) valued at $606 million.
“This has been a tough year for beef exports to Mexico, due to the sluggish economy and the devalued peso,” Russell said. “But USMEF is marketing U.S. beef aggressively for the holidays and we are looking to finish the year on a strong note. Pork exports have been outstanding this year, jumping by more than 30 percent in volume. But as we approach the end of the year, we’re doing everything we can to create a strong final push for U.S. pork as well.”
# # #
The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.