Central and South America | Utilizing Value Cuts To Position U.S. Beef In Th...

Central and South America

Utilizing Value Cuts To Position U.S. Beef In The Market

The most significant barrier of U.S. beef muscle cut export growth in Central and South America is price competitiveness with regional products. To overcome this hurdle, USMEF developed a long-term strategy funded by the beef checkoff to increase price competitiveness of U.S. beef by introducing value cuts developed from the chuck and the round.

This year-long campaign in Guatemala established value cuts in the market, providing long-term sales potential and valuable lessons that will be applied to future efforts in this region. To learn more, read the latest USMEF Insight: Positioning U.S. Beef In Central America.

Central and South America

Utilizing Value Cuts To Position U.S. Beef In The Market

The most significant barrier of U.S. beef muscle cut export growth in Central and South America is price competitiveness with regional products. To overcome this hurdle, USMEF developed a long-term strategy funded by the beef checkoff to increase price competitiveness of U.S. beef by introducing value cuts developed from the chuck and the round.

This year-long campaign in Guatemala established value cuts in the market, providing long-term sales potential and valuable lessons that will be applied to future efforts in this region. To learn more, read the latest USMEF Insight: Positioning U.S. Beef In Central America.