Campaign Pitches U.S. Beef Gift Sets for Korean Thanksgiving Holiday
Campaign Pitches U.S. Beef Gift Sets for Korean Thanksgiving Holiday
Koreans will celebrate the Thanksgiving holiday known as Chuseok on Oct. 3. Beef is not only popular for family meals on this occasion but is often given as a holiday gift.
In anticipation of this holiday, USMEF-Korea sent news releases to Korean media, purchasing advertisements in several major daily newspapers and placing a feature article in the national daily newspaper JoongAng Ilbo in an effort to raise awareness and boost sales of U.S. beef gift sets. The publicity campaign is made possible through funding from the Market Access Program, the Beef Checkoff Program and a special allocation of checkoff support from the Nebraska Beef Council.
The gift sets are available at some five-star hotels, and USMEF has arranged promotions at retail outlets such as Lotte Mart, E-Mart and Homeplus. These promotions will run at 47 retail outlets through Oct. 2, the eve of the Chuseok holiday.
Advertisements in major Korean newspapers promote U.S. beef gift sets
“It’s very important that we generate positive publicity for U.S. beef, especially with informative articles and strong visual images,” said USMEF-Korea Director Jihae Yang. “We are still working to rebuild Korean consumers’ image of U.S. beef and to make them aware of its availability on this special holiday occasion.”
The latest weekly net beef export sales reported by USDA/FAS suggest a potential improvement in the business climate for U.S. beef in Korea, with sales reaching their highest levels since January. The Korean won has also recently gained strength against the U.S. dollar, bolstering the purchasing power of Korean consumers and narrowing the price gap between U.S. and Australian beef in this extremely competitive export market.
# # #
The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.
Campaign Pitches U.S. Beef Gift Sets for Korean Thanksgiving Holiday
Koreans will celebrate the Thanksgiving holiday known as Chuseok on Oct. 3. Beef is not only popular for family meals on this occasion but is often given as a holiday gift.
In anticipation of this holiday, USMEF-Korea sent news releases to Korean media, purchasing advertisements in several major daily newspapers and placing a feature article in the national daily newspaper JoongAng Ilbo in an effort to raise awareness and boost sales of U.S. beef gift sets. The publicity campaign is made possible through funding from the Market Access Program, the Beef Checkoff Program and a special allocation of checkoff support from the Nebraska Beef Council.
The gift sets are available at some five-star hotels, and USMEF has arranged promotions at retail outlets such as Lotte Mart, E-Mart and Homeplus. These promotions will run at 47 retail outlets through Oct. 2, the eve of the Chuseok holiday.
Advertisements in major Korean newspapers promote U.S. beef gift sets
“It’s very important that we generate positive publicity for U.S. beef, especially with informative articles and strong visual images,” said USMEF-Korea Director Jihae Yang. “We are still working to rebuild Korean consumers’ image of U.S. beef and to make them aware of its availability on this special holiday occasion.”
The latest weekly net beef export sales reported by USDA/FAS suggest a potential improvement in the business climate for U.S. beef in Korea, with sales reaching their highest levels since January. The Korean won has also recently gained strength against the U.S. dollar, bolstering the purchasing power of Korean consumers and narrowing the price gap between U.S. and Australian beef in this extremely competitive export market.
# # #
The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry and is funded by USDA, exporting companies, and the beef, pork, corn and soybean checkoff programs.
For more information, contact Jim Herlihy at jherlihy@usmef.org.
USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.