BOD Meeting | Opening Sessions Encourages Proactive Approaches To Tackle Indu...
BOD Meeting
Opening Sessions Encourages Proactive Approaches To Tackle Industry Issues
Managing perceptions, gaining consumer trust and being innovative in adapting to industry challenges were issues discussed Wednesday (May 24) to open the U.S. Meat Export Federation (USMEF) Board of Directors meeting in Las Vegas, Nev.
Keith Nunes, executive editor of MEAT&POULTRY magazine, said the U.S. meat industry is good in managing crisis communication and developing new products, but it could do a better job in talking about what it does to ensure U.S. meat is among the safest in the world.
“Consumers want to buy from companies they trust,” said Nunes, who has served as an editor with MEAT&POULTRY magazine for 15 years. “The U.S. meat industry has a great story to tell and if they don’t do it, others will and messages will get out that are not in the industry’s best interest.”
USMEF President and CEO Philip M. Seng encouraged USMEF members to be adaptive to industry challenges such as traceability and elevated global competition.
A traceability system in the United States, for example, not only gives the U.S. meat industry leverage with international partners, it also helps build consumer confidence and helps the United States stay competitive with other meat exporting countries, Seng noted.
Increasing global population coupled with expanding global income opens opportunities for U.S. meat exporters, Seng said. World meat consumption is growing four times as fast as domestic consumption.
“We’re strongest as an industry when we compete internationally,” Seng said. “How we adapt to issues determines our future.”
USMEF Chairman John Bellinger opened and closed the opening meeting, concentrating on issues important to the U.S. meat industry in expanding exports. Gaining support to resolve technical trade issues, networking with foreign governments, researching new cuts and continuing promotions are all areas USMEF specializes in to help resolve those issues, he said.
BOD Meeting
Opening Sessions Encourages Proactive Approaches To Tackle Industry Issues
Managing perceptions, gaining consumer trust and being innovative in adapting to industry challenges were issues discussed Wednesday (May 24) to open the U.S. Meat Export Federation (USMEF) Board of Directors meeting in Las Vegas, Nev.
Keith Nunes, executive editor of MEAT&POULTRY magazine, said the U.S. meat industry is good in managing crisis communication and developing new products, but it could do a better job in talking about what it does to ensure U.S. meat is among the safest in the world.
“Consumers want to buy from companies they trust,” said Nunes, who has served as an editor with MEAT&POULTRY magazine for 15 years. “The U.S. meat industry has a great story to tell and if they don’t do it, others will and messages will get out that are not in the industry’s best interest.”
USMEF President and CEO Philip M. Seng encouraged USMEF members to be adaptive to industry challenges such as traceability and elevated global competition.
A traceability system in the United States, for example, not only gives the U.S. meat industry leverage with international partners, it also helps build consumer confidence and helps the United States stay competitive with other meat exporting countries, Seng noted.
Increasing global population coupled with expanding global income opens opportunities for U.S. meat exporters, Seng said. World meat consumption is growing four times as fast as domestic consumption.
“We’re strongest as an industry when we compete internationally,” Seng said. “How we adapt to issues determines our future.”
USMEF Chairman John Bellinger opened and closed the opening meeting, concentrating on issues important to the U.S. meat industry in expanding exports. Gaining support to resolve technical trade issues, networking with foreign governments, researching new cuts and continuing promotions are all areas USMEF specializes in to help resolve those issues, he said.