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Asia

USMEF Sparks Excitement Among Restaurant Owners And Chefs 

Restaurant owners in Hong Kong and Shanghai have received extensive education on U.S. meat in the past month, thanks to USMEF.  Targeted promotion campaigns, seminars and samplings have been conducted as a way to get restaurants excited about serving dishes made with U.S. meat.

During April, USMEF supported U.S. beef promotions at Steak Expert and Sheraton restaurants in Hong Kong, leading to positive consumer responses that resulted in an extension of the campaign. Meanwhile, USMEF pork seminars for buyers, chefs and store managers at Tasty & Wang Group in Shanghai sparked attention to tasty U.S. pork dishes.

In Southern China, Jin Dian Western Restaurant recently concluded a month long promotion of U.S. pork, which featured riblet and boneless butt.  Shangdao Coffee Shops, in cooperation with USMEF, have also started launching U.S. pork riblets on menus in selected outlets during the month of May.

Increasing awareness, interest and desire of U.S. beef and pork among restaurant owners, chefs and consumers is the goal behind USMEF promotions. The organization will continue to strengthen the knowledge of restaurant owners regarding U.S. beef and pork by sponsoring and organizing events and creating educational opportunities that feature benefits of using U.S. beef and pork in their restaurants.

Asia

USMEF Sparks Excitement Among Restaurant Owners And Chefs 

Restaurant owners in Hong Kong and Shanghai have received extensive education on U.S. meat in the past month, thanks to USMEF.  Targeted promotion campaigns, seminars and samplings have been conducted as a way to get restaurants excited about serving dishes made with U.S. meat.

During April, USMEF supported U.S. beef promotions at Steak Expert and Sheraton restaurants in Hong Kong, leading to positive consumer responses that resulted in an extension of the campaign. Meanwhile, USMEF pork seminars for buyers, chefs and store managers at Tasty & Wang Group in Shanghai sparked attention to tasty U.S. pork dishes.

In Southern China, Jin Dian Western Restaurant recently concluded a month long promotion of U.S. pork, which featured riblet and boneless butt.  Shangdao Coffee Shops, in cooperation with USMEF, have also started launching U.S. pork riblets on menus in selected outlets during the month of May.

Increasing awareness, interest and desire of U.S. beef and pork among restaurant owners, chefs and consumers is the goal behind USMEF promotions. The organization will continue to strengthen the knowledge of restaurant owners regarding U.S. beef and pork by sponsoring and organizing events and creating educational opportunities that feature benefits of using U.S. beef and pork in their restaurants.