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Asia Pacific
South Korea: Ads Encourage Consumers To Enjoy U.S. Beef
Ads appeared today (Sept. 21) in three top-tier newspapers, 10 daily newspapers, two business newspapers and two free newspaper publications in South Korea promoting U.S. beef dishes for Chuseok, the Korean Thanksgiving holiday, which will be celebrated Sept. 25 this year.
Many Koreans return to their hometowns for this holiday to pay respect to their family and celebrate harvest crops, which are considered to be a blessing from their ancestors.
Each advertisement evokes this spirit with one featuring a photo of a three-generation American family in a field of crops with the message that U.S. beef exported to Korea is the same quality product served to families in the United States. The other advertisement shows how U.S. beef can be used in Chuseok dishes that each member of the family will enjoy.
Japan: Trade Ads Aim To Increase Confidence
The owners of Yakiniku Sakai, Den and Kutaro chain restaurants that feature barbecue dishes discuss the confidence they have in U.S. beef, positive consumer reactions and profitability in using the product. The goal is these success stories will encourage other restaurants to use U.S. beef.
The ads are running in Nikkei Restaurant, Kindai Shokudo and Meat Journal, which are key magazines read by the target audience of foodservice owners and operators.
USMEF featured yakiniku restaurants for this advertising because these restaurants have credibility in the foodservice sector. Moreover, many owners and operators in the market have a perception that consumers still question the safety of U.S. beef, but by showing how these popular yakiniku chains are having success with U.S. beef is evidence that consumers want U.S. beef.
To view ads in PDF format, click the desired publication: Nikkei Restaurant/Kindai Shokudo and Meat Journal.
Asia Pacific
South Korea: Ads Encourage Consumers To Enjoy U.S. Beef
Ads appeared today (Sept. 21) in three top-tier newspapers, 10 daily newspapers, two business newspapers and two free newspaper publications in South Korea promoting U.S. beef dishes for Chuseok, the Korean Thanksgiving holiday, which will be celebrated Sept. 25 this year.
Many Koreans return to their hometowns for this holiday to pay respect to their family and celebrate harvest crops, which are considered to be a blessing from their ancestors.
Each advertisement evokes this spirit with one featuring a photo of a three-generation American family in a field of crops with the message that U.S. beef exported to Korea is the same quality product served to families in the United States. The other advertisement shows how U.S. beef can be used in Chuseok dishes that each member of the family will enjoy.
Japan: Trade Ads Aim To Increase Confidence
The owners of Yakiniku Sakai, Den and Kutaro chain restaurants that feature barbecue dishes discuss the confidence they have in U.S. beef, positive consumer reactions and profitability in using the product. The goal is these success stories will encourage other restaurants to use U.S. beef.
The ads are running in Nikkei Restaurant, Kindai Shokudo and Meat Journal, which are key magazines read by the target audience of foodservice owners and operators.
USMEF featured yakiniku restaurants for this advertising because these restaurants have credibility in the foodservice sector. Moreover, many owners and operators in the market have a perception that consumers still question the safety of U.S. beef, but by showing how these popular yakiniku chains are having success with U.S. beef is evidence that consumers want U.S. beef.
To view ads in PDF format, click the desired publication: Nikkei Restaurant/Kindai Shokudo and Meat Journal.