ASEAN | USMEF Introduces U.S. Beef To Vacation Resort In Vietnam | A group o...

ASEAN

USMEF Introduces U.S. Beef To Vacation Resort In Vietnam

A group of selected chefs of five-star hotels and resorts in Nha Trang, a famous beach resort in Vietnam, currently serve Australian beef in their restaurants. USMEF set a plan in motion last Wednesday to change the chefs’ preference to U.S. beef.

“We see this growing tourist area as a place where U.S. beef can be successful since vacationers are more apt to try something new or want a special meal,” said Eric Choon, USMEF director of the ASEAN region. Choon also said that if tourists enjoy U.S. beef while on vacation, they are more likely to look for it at their favorite restaurants upon their return.

USMEF conducted a seminar for the chefs to introduce three non-loin cuts of U.S. beef, provide preparation and serving ideas and demonstrate cooking methods so the chefs could taste each cut.

Chef Jean Lou of Le Petite Bistro said he will try the U.S. beef short plate in roast beef dishes on his luncheon menu, which need to be offered at affordable and competitive prices.

Nha Trang is becoming more popular with tourists, but the community still retains a small-town atmosphere. This resort town is well known for its miles of beach and the friendliness of its people. The city is attractive to scuba divers and island hoppers, especially since at 275 miles it is a short distance from the urban area of Ho Chi Minh City.

ASEAN

USMEF Introduces U.S. Beef To Vacation Resort In Vietnam

A group of selected chefs of five-star hotels and resorts in Nha Trang, a famous beach resort in Vietnam, currently serve Australian beef in their restaurants. USMEF set a plan in motion last Wednesday to change the chefs’ preference to U.S. beef.

“We see this growing tourist area as a place where U.S. beef can be successful since vacationers are more apt to try something new or want a special meal,” said Eric Choon, USMEF director of the ASEAN region. Choon also said that if tourists enjoy U.S. beef while on vacation, they are more likely to look for it at their favorite restaurants upon their return.

USMEF conducted a seminar for the chefs to introduce three non-loin cuts of U.S. beef, provide preparation and serving ideas and demonstrate cooking methods so the chefs could taste each cut.

Chef Jean Lou of Le Petite Bistro said he will try the U.S. beef short plate in roast beef dishes on his luncheon menu, which need to be offered at affordable and competitive prices.

Nha Trang is becoming more popular with tourists, but the community still retains a small-town atmosphere. This resort town is well known for its miles of beach and the friendliness of its people. The city is attractive to scuba divers and island hoppers, especially since at 275 miles it is a short distance from the urban area of Ho Chi Minh City.