ASEAN | U.S. Red Meat Quality Touted At Food Show In Bangkok | With more th...
ASEAN
U.S. Red Meat Quality Touted At Food Show In Bangkok
With more than 5,000 hotels and 100,000 restaurants catering to an estimated 14 million tourists last year, Thailand needs to import most of its foodservice supplies. Tourism, rising up to 20 percent annually in the last three years, is a significant contributor to increased demand and consumption of high-end and imported food products.
USMEF sees a niche for U.S. beef and pork products in this modernizing market. To deliver that message to foodservice, hotel and retail representatives, USMEF is taking part in the International Food and Hospitality Sept. 5-8 in Bangkok. The four-day show attracts more than 17,000 visitors and some 600 companies from 32 countries across the region.
USMEF has an information booth at the show and provides U.S. beef and pork information, brochures and cooked meat samples to visitors. Limited U.S. beef and pork items are imported into the country, but visitors so far have been impressed with the quality of U.S. red meat products. U.S. beef exports to Thailand must be boneless products from animals less than 30 months of age processed under the approved AMS export verification program.
As Thailand modernizes, lifestyle changes and rapidly rising consumer income mean that more and more consumers are looking for higher quality products, more diversity and greater convenience. USMEF marketing efforts position U.S. beef and pork as high quality products that are easy to prepare and can be utilized in a variety of different recipes.
ASEAN
U.S. Red Meat Quality Touted At Food Show In Bangkok
With more than 5,000 hotels and 100,000 restaurants catering to an estimated 14 million tourists last year, Thailand needs to import most of its foodservice supplies. Tourism, rising up to 20 percent annually in the last three years, is a significant contributor to increased demand and consumption of high-end and imported food products.
USMEF sees a niche for U.S. beef and pork products in this modernizing market. To deliver that message to foodservice, hotel and retail representatives, USMEF is taking part in the International Food and Hospitality Sept. 5-8 in Bangkok. The four-day show attracts more than 17,000 visitors and some 600 companies from 32 countries across the region.
USMEF has an information booth at the show and provides U.S. beef and pork information, brochures and cooked meat samples to visitors. Limited U.S. beef and pork items are imported into the country, but visitors so far have been impressed with the quality of U.S. red meat products. U.S. beef exports to Thailand must be boneless products from animals less than 30 months of age processed under the approved AMS export verification program.
As Thailand modernizes, lifestyle changes and rapidly rising consumer income mean that more and more consumers are looking for higher quality products, more diversity and greater convenience. USMEF marketing efforts position U.S. beef and pork as high quality products that are easy to prepare and can be utilized in a variety of different recipes.