ASEAN | Retail Promotion Brings U.S. Beef To The Philippines | USMEF partnere...

ASEAN

Retail Promotion Brings U.S. Beef To The Philippines

USMEF partnered with a meat importer in the Philippines to successfully conduct a U.S. beef promotion at S & R retail stores in Manila. S & R stores, similar in concept to Costco, has four stores in Manila and none were carrying U.S. beef prior to the promotion due to price.

USMEF worked with the importer and U.S. packers to secure a volume contract, placing portioned U.S. beef steaks and ground beef patties in the outlets. Newspaper advertisements and in-store tasting with prominent USMEF point-of-sale materials attracted shoppers to try and then purchase U.S. beef.

USMEF plans to build on the sales momentum by conducting a similar promotion in the first quarter of next year.

ASEAN

Retail Promotion Brings U.S. Beef To The Philippines

USMEF partnered with a meat importer in the Philippines to successfully conduct a U.S. beef promotion at S & R retail stores in Manila. S & R stores, similar in concept to Costco, has four stores in Manila and none were carrying U.S. beef prior to the promotion due to price.

USMEF worked with the importer and U.S. packers to secure a volume contract, placing portioned U.S. beef steaks and ground beef patties in the outlets. Newspaper advertisements and in-store tasting with prominent USMEF point-of-sale materials attracted shoppers to try and then purchase U.S. beef.

USMEF plans to build on the sales momentum by conducting a similar promotion in the first quarter of next year.