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ASEAN

High Quality U.S. Beef Advances In Thailand’s Challenging Market

Thailand is a market that has many challenges for U.S. beef. Despite these challenges, USMEF ensures U.S. beef is deemed a high quality, premium product that is renowned by chefs and diners alike.

Strict 100-percent inspection of U.S. beef by Thai customs officials and a zero tolerance on bone chips restrain imports of U.S. beef. Expensive prices due to extra trimmings and repackaging also are a limiting factor.

Thailand has a fervent culinary industry building on a cuisine that blends five fundamental tastes: sweet, spicy, sour, bitter and salty. USMEF positions U.S. beef as a product well-suited to the culinary excellence provided by the many world-class chefs in Thailand.

Recently, USMEF targeted a series of high-profile U.S. beef promotions, starting with the five-star Siam City Hotel. USMEF worked behind the scenes with chef training and menu ideas to put U.S. beef on the restaurant menu. Other sponsors helped draw customers into the restaurant to try U.S. beef.

Similar promotions are taking place at the JW Marriott Bangkok, The Dusit Thani Bangkok and Royal Cliff Hotel and Manhattan Dining in Pattaya, a beach resort outside of Bangkok.

These high-profile promotions encourage chefs to feature U.S. beef. They also familiarize consumers with the high quality and great taste of U.S. beef, which increases demand for the product.

ASEAN

High Quality U.S. Beef Advances In Thailand’s Challenging Market

Thailand is a market that has many challenges for U.S. beef. Despite these challenges, USMEF ensures U.S. beef is deemed a high quality, premium product that is renowned by chefs and diners alike.

Strict 100-percent inspection of U.S. beef by Thai customs officials and a zero tolerance on bone chips restrain imports of U.S. beef. Expensive prices due to extra trimmings and repackaging also are a limiting factor.

Thailand has a fervent culinary industry building on a cuisine that blends five fundamental tastes: sweet, spicy, sour, bitter and salty. USMEF positions U.S. beef as a product well-suited to the culinary excellence provided by the many world-class chefs in Thailand.

Recently, USMEF targeted a series of high-profile U.S. beef promotions, starting with the five-star Siam City Hotel. USMEF worked behind the scenes with chef training and menu ideas to put U.S. beef on the restaurant menu. Other sponsors helped draw customers into the restaurant to try U.S. beef.

Similar promotions are taking place at the JW Marriott Bangkok, The Dusit Thani Bangkok and Royal Cliff Hotel and Manhattan Dining in Pattaya, a beach resort outside of Bangkok.

These high-profile promotions encourage chefs to feature U.S. beef. They also familiarize consumers with the high quality and great taste of U.S. beef, which increases demand for the product.