ASEAN | ASEAN Imports of U.S. Beef Climb As USMEF-Singapore’s Culinary Tra...
ASEAN
ASEAN Imports of U.S. Beef Climb As USMEF-Singapore's Culinary Training Increases Demand
U.S. beef (including variety meat) exports to the ASEAN region have dramatically increased in the first third of 2003, climbing 359 percent higher in volume (7,264 mt) and 64 percent higher in value ($9.48 million) compared to the same period in 2002. One of many significant factors contributing to this rise is the ongoing marketing effort of USMEF-Singapore's U.S. Meat Culinary Training Program.
USMEF-Singapore regularly conducts two-day culinary educational programs for selected chefs from the ASEAN region to learn U.S. beef and pork preparation methods. During the most recent training session on May 28-29, nine chefs and one restaurant owner/importer from Surabaya, Indonesia, attended. Cooking demonstrations featured U.S. top blade muscle, back ribs, shortplate and short ribs in 14 different recipes; visits to fashionable restaurants in Singapore serving U.S. beef and pork were also included on this training session.
USMEF ASEAN Manager Eric Choon noted that the owner and executive chef for Bel Mondo Restaurant in Medan, Indonesia, now includes top blade, back ribs and shortribs on his menu after attending a culinary program in January 2003. Similarly, the chef from the Hard Rock Café of Bangkok now features U.S. hanging tenders on his menu after attending USMEF culinary sessions. Next on the calendar is a U.S. Meat Seminar at the Horeka Extravaganza today (June 24) in Jakarta, Indonesia. USMEF-Singapore also sends an Alumni News bulletin to its chef alumni each month to apprise them of the latest U.S. meat news; click here for an example of a recent edition.
According to just-released USDA figures, U.S. beef (including variety meat) exports to Indonesia for the first third of 2003 displayed tremendous improvement over 2002 exports for the same period: a 639 percent increase by volume (5,745 mt) and 156 percent increase by value ($4.22 million).
ASEAN
ASEAN Imports of U.S. Beef Climb As USMEF-Singapore’s Culinary Training Increases Demand
U.S. beef (including variety meat) exports to the ASEAN region have dramatically increased in the first third of 2003, climbing 359 percent higher in volume (7,264 mt) and 64 percent higher in value ($9.48 million) compared to the same period in 2002. One of many significant factors contributing to this rise is the ongoing marketing effort of USMEF-Singapore’s U.S. Meat Culinary Training Program.
USMEF-Singapore regularly conducts two-day culinary educational programs for selected chefs from the ASEAN region to learn U.S. beef and pork preparation methods. During the most recent training session on May 28-29, nine chefs and one restaurant owner/importer from Surabaya, Indonesia, attended. Cooking demonstrations featured U.S. top blade muscle, back ribs, shortplate and short ribs in 14 different recipes; visits to fashionable restaurants in Singapore serving U.S. beef and pork were also included on this training session.
USMEF ASEAN Manager Eric Choon noted that the owner and executive chef for Bel Mondo Restaurant in Medan, Indonesia, now includes top blade, back ribs and shortribs on his menu after attending a culinary program in January 2003. Similarly, the chef from the Hard Rock Café of Bangkok now features U.S. hanging tenders on his menu after attending USMEF culinary sessions. Next on the calendar is a U.S. Meat Seminar at the Horeka Extravaganza today (June 24) in Jakarta, Indonesia. USMEF-Singapore also sends an Alumni News bulletin to its chef alumni each month to apprise them of the latest U.S. meat news; click here for an example of a recent edition.
According to just-released USDA figures, U.S. beef (including variety meat) exports to Indonesia for the first third of 2003 displayed tremendous improvement over 2002 exports for the same period: a 639 percent increase by volume (5,745 mt) and 156 percent increase by value ($4.22 million).