Agriculture of America on USMEF's Colombian Butcher Shop Program

Colombia is a robust market for U.S. pork and beef, much of which is sold through butcher shops owned by or affiliated with meat importers. With support from USDA, the National Pork Board and the Beef Checkoff Program, USMEF is partnering with many of these shops to improve and expand the merchandising of U.S. red meat.

USMEF Colombia representative Don Mason joined Agriculture of America host Mike Pearson to discuss the butcher shops program. Hear the full segment