Midwest Farm Report: U.S. Beef's Growing Success in Central America

In a radio segment sponsored by the Wisconsin Beef Council, USMEF representative Lucia Ruano discusses the growing popularity of U.S. beef in Central America with Pam Jahnke, farm director for Midwest Farm Report. The interview specifically highlights how marketing efforts for U.S. beef shifted during the early stages of the COVID-19 pandemic, targeting end consumers looking for high-quality meal options to prepare at home.

Hear the full interview

Last year U.S. beef exports to Central America soared to record levels, reaching 21,000 metric tons (up 52% from 2020), valued at more than $137 million (up 81%).