USMEF Welcomes Additional Investments in Export Market Development
Published: Oct 24, 2023
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USDA announced it will make funds available through the Commodity Credit Corporation for a Regional Agricultural Promotion Program aimed at expanding opportunities for U.S. agricultural products in international markets. USMEF President and CEO Dan Halstrom welcomed the news and said the investment is very timely, as the Agricultural Trade Promotion Program (ATP) is reaching its end.
Halstrom adds that additional resources are especially beneficial in emerging markets, allowing U.S. agriculture to diversify its export destinations. For example, he notes that ATP funding allowed USMEF to promote U.S. red meat more aggressively in markets such as Colombia and the Philippines.