USMEF Offices Collaborate to Find New Markets for Products Typically Exported to China
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As China placed steep retaliatory tariffs on U.S. goods, USMEF offices from around the globe worked together to find new markets for U.S. beef and pork products that traditionally have been purchased by Chinese buyers.
An appellate court is weighing the legality of some U.S. tariffs, but China’s retaliatory duties on U.S. pork and beef remain in place, putting current tariffs on U.S. pork at 57%. And while tariffs on U.S. beef are at 32%, beef exports to China have been largely halted as the Chinese government has failed to renew U.S. beef plant registrations.
In this audio report, USMEF Latin America Representative Homero Recio describes the effort among the international offices to move some of the product previously destined for China to other markets. Among other efforts, USMEF heightened promotion of pork variety meat to processors and wet markets in Colombia and promoted beef short plate as a compliment to rice dishes popular in Central and South America.
In one of the most successful promotions, USMEF Vice President of Asia Pacific Jihae Yang and USMEF’s Korea office worked with one of the largest grocery chains in the region to promote thinly sliced, frozen beef short plate. The retail promotion was so successful two competing grocery chains also started promoting the frozen short plate.