U.S.-China Trade Top-of-Mind at USMEF Spring Conference
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The U.S.-China trade relationship was a major focus of the U.S. Meat Export Federation (USMEF) Spring Conference, which wrapped up Friday in Fort Worth, Texas. Guest speaker John Newton, the executive head of Terrain, told USMEF members that he expects the current tariff battle to lead to a Phase Two trade agreement between the two countries, given that trade is clearly a priority for Trump administration.
While that trade dispute is triggering some disruption, USMEF staff has remained nimble in responding. USMEF President and CEO Dan Halstrom notes global staff met to find new markets for product that would normally be headed to China. One result was a large promotion where a Korean grocery chain featured frozen short plate, a beef product that normally would be exported to China. The promotion was so successful that other Korean grocery chains started their own short plate promotions.
For more coverage of the conference, visit www.usmef.org.