Celebrity Chef Tours South Dakota to Promote U.S. Beef in Japan

Hear/Download the Audio Report HERE.

Chef Rika Yukimasa prominently features U.S. beef in her recipes and social media posts on Japanese cuisine.  The celebrity chef recently spent a week touring ranches, restaurants and butcher shops in South Dakota with the U.S. Meat Export Federation (USMEF) and the South Dakota Beef Council. Video of her interactions with ranch families and chefs will be used to promote U.S. beef in Japan over the coming year. 

In this USMEF Audio Report, Chef Rika explains why she wants to share the story of U.S. ranch families with her audience in Japan.  Rancher Reed Cammack of Union Center, S.D., also details why hosting influencers like Chef Rika on his ranch is an important part of marketing U.S. beef.

TRANSCRIPT