Pork Industry Leaders Educate Prospective Customers in Peru

U.S. pork industry leaders were in Peru last week to meet with prospective buyers and raise awareness of the attributes of U.S. pork. With support from the National Pork Board and the USDA Market Access Program, activities included a U.S. pork fabrication training seminar led by Dr. David Newman, a Missouri pork producer and past president of the National Pork Board, who currently serves on the USMEF Executive Committee. Newman explains that the audience for the training seminar included importers, distributors and merchandisers serving various segments of Peru's retail sector.

Courtney Knupp, vice president of international market development for the National Pork Board, notes that U.S. pork has favorable market access to Peru through a free trade agreement and the market offers excellent growth potential.

The delegation, which also included Dr. Clay Eastwood, director of international market development for the National Pork Board, visited retail outlets and toured pork processing facilities in Peru, and met with in-market staff from the USDA Foreign Agricultural Service. The team was accompanied by USMEF South America representative Jessica Julca, who is based in Lima.

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The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry. It is funded by USDA; the beef, pork, lamb, corn and soybean checkoff programs, as well as its members representing nine industry sectors: beef/veal producing & feeding, pork producing & feeding, lamb producing & feeding, packing & processing, purveying & trading, oilseeds producing, feedgrains producing, farm organizations and supply & service organizations. USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law. USMEF is an equal opportunity employer and provider.